Description

Marketing Manager

Established co for over 30 years and part of an international group of companies with locations across 17 Countries
Integrated B2B role with focus on acquisition multi-channel
Privately owned company with a flat management style, promoting ideas and input
Fantastic opportunity for an analytical ROI focused Marketing Manager
Plenty of scope to shine with exposure to Key Stakeholders within the business

Responsibilities

Brand creation & promotion – develop the suite of services that are clear, easily understood and resonate with our customer base.
Branding promotion & exposure– maximize brand awareness across various channels (email, website content, organic and paid search, display banners, social posts and internal communication)
Devise effective multi-channel lead generation marketing program to deliver consistent level of enquiries and qualified leads into the business.
Utilizing LinkedIn, SEO and a host of digital advertising platforms (search ads, display, shopping, rlsa & display) to reach intended targeted audiences
Build a nurture lifecycle program – introducing various trigger points and bring visitors through the funnel (utilizing various aspects to build awareness, engagement and various call to action elements)
Promote the USPs of the design/quotations team to gain leads into business
Develop a persona communication strategy to segment our customer base and highlight the most relevant areas on how we can support their business challenges
Drive the e-merchandising/product team to understand clearly the priorities within the business objectives
Working with the data analysis to identify new & existing customers to target who fit into our multi-site business model
Create tailored 121 campaigns to promote specific advantages
Targeting & reporting – create a campaign plan and report of results of the various marketing campaigns

Experience

3-4 years’ experience minimum
A proven track record as a multi-channel marketing manager and creating successful campaign to deliver qualified leads, enquires or sales
Demonstration of using and setting kpis to monitor and adjust strategy to achieve business goals
Examples of creating a cohesive content marketing strategy to generate awareness of products/services and brand
Experience of using segmentation tools to build audiences for various different marketing campaigns and create triggers for follow up actions
Present ideas, results in a clear and concise way to all member within the business
Innovative thinker – confident to bring new ideas to the table – challenge existing strategy
Strong collaborative and interpersonal skills, with ability to work across departments and influence non-direct reports.
Confident in working with large amounts of data (from various sources) and distilling information down and creating reports in a way that can be easily understood for all
Understand benefits of various marketing channels– and understand which tactics to be applied to achieve a specific goal

Desirable:

Working with sales team to nurture sales enquires in an effective way
Experience in creating content specific for the website – e.g. Landing pages, infographics, lead capture forms, video
Experience in using SEO, sea, LinkedIn, PR – to raising awareness for products and services

Next steps…
Please send your CV to the team so we can give you a call to discuss the role in more detail.

Marketing Manager