• Superb opportunity for progression
• Working in a pace driven B2C environment with huge datasets and high transactional customers
• Exposure to Board Directors
• Working with Power BI

• Develop a deep understanding of the company’s customer base to support effective marketing and product merchandising strategies.
• Provide post-campaign analysis and insights to the marketing team and wider business.
• Using SQL, write queries to extract datasets that answer specific questions from key stakeholders.
• Be a key user and stakeholder of an in-house, bespoke database that provides a single customer view and is the engine of our marketing efforts – you will also work with developers on improvements.
• Work to optimise the marketing mix and improve customer targeting.
• Support the company’s wider efforts to maintain data quality and data hygiene.
• Support the budgeting process using a mix of historical data and modelling of future customer behaviour based on marketing plans.

Candidate Specification

Experience/Qualifications

• An understanding of direct marketing would be a distinct advantage (but not a necessity) – for instance, the concepts of single customer view, segmentation, and lifetime value analysis.
• Excellent SQL querying skills are essential as well as experience of working with Microsoft SQL Server.
• Experience of using a business intelligence tool, preferably PowerBI and associated Microsoft technologies.
• Comfortable in engaging in discussion with and presenting to board level colleagues.
• Commercially minded with experience of working with different departmental functions in a high-volume transaction, B2C business.
• Good Excel skills – able to use the tool to help present data in a meaningful and actionable format.

Personal Attributes

• First rate interpersonal skills.
• Articulate and able to communicate effectively at all levels.
• Methodical with excellent attention to detail.
• Excellent analytical skills, with an ability to derive meaning from data.
• Curiosity about “how things work” and how business users can leverage data sets.
• Comfortable with multitasking, managing competing priorities and working under pressure.
• A ‘can do’ attitude and a thirst for knowledge.