Director, Field Marketing
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| Job Type | Permanent Full Time |
| Location | Central London / Home based |
| Area | 207,222,233,234 |
| Sector | CharityManufacturing |
| Salary | £100k plus bonus and bens |
| Start Date | ASAP |
| Telephone | 01793 734440 |
| Job Ref | 1243974 |
| Job Views | 85 |
- Description
- Director Field Marketing
- Listed Company, globally supporting 500 million end customers
- Creating and executing demand generation strategy across international region
- Responsible for UK, EMEA, APAC
- Working closely with Sales to create a unified go-to-market team
- Will suit experience Software / SaaS demand generation background
- Sit within a high growth International Leadership Team
- Join an acquisition focused scaling listed company
Scope
- The Director, Field Marketing for International is responsible for creating and executing a demand generation strategy
- You will be accountable for meeting pipeline targets in International through the creation of integrated, multi-channel marketing campaigns, local join partner campaigns, the localization of global campaigns locally and identifying new market opportunities
- In this role you will work closely with sales in a unified go-to-market team with a culture of excellence, a clear system for prioritization and accountability for delivering results.
- You will develop and execute effective marketing campaigns to drive lead generation and sales pipeline of net new opportunities, and closely monitor and analyse results and conversion rates
- You will also work closely with the central marketing team to ensure global programs are implemented effectively in region including paid advertising, SEO, content syndication, and social.
- You will plan and execute on and offline demand generation tactics, including, but are not limited to, webinars, events, email campaigns and account[1]based marketing.
- You will build a consistent feedback loop and continuously improve and automate the lead handover processes
- You will also utilise, build and manage market and contact data using platforms such as D&B Hoovers, Zoom Info and other data providers
- Partnering with the International Sales (net new) and Strategic Account Management (existing clients) teams to ensure quality lead qualification and handover process
- At all times you will be able to demonstrate your ability to manage multiple stakeholders, move quickly when needed, and have a strong appetite for growth.
Experience
- Experienced in delivering predictable pipeline for sales (new new) and client success (existing clients).
- Previous experience in the marketing of software, preferably in our strategic sectors: Financial Services, Technology, Media & Telecoms, Pharma, Medical & Hi-tech.
- Able to build a dominant market position in our strategic sectors (prospects), and design and implement a system of target setting and measurement for new business that can be adopted globally.
- Adept at building relationships at a senior level with our partner community (Big 4 and SI’s) to create joint campaigns to accelerate pipeline generation, influence existing opportunities and create net new pipeline.
- Proven experience in developing and executing innovative, multi-channel marketing campaigns to drive lead generation and sales pipeline of net new opportunities
- Experienced in planning and executing demand generation tactics, including, but not limited to, videos, webinars, events, email campaigns, paid media, social media advertising, content syndication, etc
- Able to utilise marketing technology stack to accelerate lead to sales conversion rates via a range of tactics including automated lead nurture tracks and account[1]based marketing
- Has a continuous improvement mindset; building a consistent feedback loop and continuously improving and automating the lead handover processes in conjunction with sales operations, sales, client success and partners
- You will be required to attend the Central London offices x2 days per week
Next steps…
Please send your CV to the team so we can give you a call to discuss the role in more detail.
