CRO Manager
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| Job Type | Permanent |
| Area | Wiltshire, England |
| Sector | Retail |
| Salary | £50k, strong bens, hybrid working |
| Start Date | ASAP |
| Job Ref | 301 |
| Job Views | 22 |
- Description
CRO Manager
- Award winning business with global reach
- New role responsible for leading CRO / UX across all trading channels
- Opportunity to join a large scaling business with scope to progress
- Excellent benefits and flexible working
You will be responsible for setting up and running conversion rate optimisation across a number of global sites. You will be improving their customer experience through analysis of website performance and behavioural data, this will then be used to build testing hypotheses and deliver a performance driven CRO programme.
Key Responsibilities and Tasks:
- Co-ordinating optimisation campaigns from ideation through to completion following a structured approach and methodology
- Develop and implement a constantly evolving CRO programme of multivariate and A/B tests to deliver incremental conversion improvements across the site, especially on mobile.
- Own and communicate conversion and behavioral insight to stakeholders
- Work closely with the Head of Digital Marketing, feeding insight from tests and research to inform decisions on product roadmap prioritisation.
- Conduct customer & competitor research to align the testing roadmap with consumer needs & market trends.
- Identify behavioral trends and insight through constant analysis of user recordings, heatmaps etc.
- Own and develop a user testing process to validate prototypes, designs and developments.
- Work closely with product managers to develop user stories to brief the UX designer and developers.
- Produce prototypes and guidelines to support briefs to the UX designer and developers.
- Investigate issues arising in the sales journey and website behaviour trends to produce analysis on trading changes.
Key skills:
- Hands-on CRO/UX experience
- Experience with user insight and research methods tools.
- AB Testing experience
- Successful cross-functional collaboration across teams including developers, UX, design, marketing and business leads
- Clear understanding of customer-cantered design principles
- Ability to rapidly understand and balance the intersection and impact of SEO and UX in customer experience & ROI
- Understanding of Google Analytics, HTML, CSS, Javascript and Agile Development processes (desirable)
Next Step
Please send your cv to us today.
