Senior Digital Marketing Manager

You will make an impact by leading and delivering the acquisition strategy for a number of retail brands. 

In this role you will take responsibility for multiple channels, including PPC, Paid Social and affiliates. 

This is a collaborative role where you will work with the wider business to ensure we meet various goals and objectives. 

The role can be home based with a requirement to travel to the office twice a month.  You are welcome to work from the office more often if preferred.    

• Leading our digital acquisition strategies across multiple channels, including PPC, Paid Social and Affiliates
• Working closely with the CRM Manager to understand the impact of marketing tactics on new customer acquisition, leveraging these insights to develop strategies
• Ensuring we are utilising CRM data to execute cross-channel marketing initiatives, particularly within PPC and Paid Social
• Owning the relationship with our digital agency, ensuring effective collaboration and communication of business goals and objectives to ensure PPC continues to be a top-performing channel, evolving in line with industry updates and innovations
• Collaborating with the Ecommerce team regarding our on-site SEO strategy, to ensure Organic and Paid Search are working together to meet our overall Search objectives
• Owning and delivering our Affiliate Marketing strategy, with a specific focus on content publishers and influencer networks, as well as new customer initiatives
• Growing our student discount programme, introducing new initiatives to incentivise and increase this customer base
• Collaborating with our Brand Marketing team to ensure all channel assets are in line with our brand identity and tone of voice.
• Staying abreast of digital transformation in retail, ensuring we are always up to date with industry trends
• Manging and developing one direct report, responsible for Paid Social, including Facebook, Instagram, YouTube and TikTok Advertising
•  Providing weekly and monthly reports for PPC, SEO, Affiliates, Paid Social and new acquisition initiatives 

• Previous experience in a similar position
• Experience managing agencies, or working in an agency environment
• People management experience
• Budget management and forecasting experience
• Proficient in data analysis and working with spreadsheets
• Excellent time management skills
• Strong communication and interpersonal skills
• Highly motivated, organised with a keen eye for detail
• A real team player
• Experience using Google Analytics
• Experience within the fashion or retail industry is desirable