Salesforce Marketing Cloud Manager

Salesforce Marketing Cloud Manager
Hybrid | South West England | £50,000 – £55,000 + Bonus

A leading UK consumer brand is investing heavily in its digital transformation programme and is seeking a Salesforce Marketing Cloud Manager to take ownership of its newly implemented Salesforce ecosystem.

This is a high-impact role where you will lead the development of automated customer journeys, targeted campaigns and data-driven marketing automation, supporting a large multi-region business with strong growth ambitions.

You will act as the internal expert for Salesforce Marketing Cloud, working closely with marketing, sales and regional teams to optimise customer journeys and ensure data-led marketing performance.

Key Responsibilities

Marketing Automation & Journey Development

• Build and optimise automated nurture journeys using Journey Builder
• Develop trigger-based journeys linked to website behaviours such as downloads, enquiries and bookings
• Continuously improve journeys through A/B testing, segmentation and behavioural insights

Email Campaign Delivery

• Design and deploy targeted campaigns using Email Studio and Automation Studio
• Support national marketing initiatives and regional campaigns
• Ensure brand consistency and campaign performance optimisation

Data & Platform Management

• Manage data extensions, segmentation logic and subscriber management
• Work closely with Salesforce Sales Cloud stakeholders to maintain data accuracy
• Monitor and resolve data sync or integration issues

Insights & Performance

• Build dashboards and performance reporting
• Analyse journey performance, engagement and conversion metrics
• Provide actionable recommendations to improve campaign performance

Governance & Best Practice

• Establish Marketing Cloud processes and documentation
• Support GDPR-compliant marketing activity
• Help train internal teams on campaign deployment

About You

You will bring strong hands-on Salesforce Marketing Cloud experience, ideally within a data-driven marketing environment.

Key experience includes:

• Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Contact Builder)
• Marketing automation and customer journey development
• Campaign segmentation and nurture programmes
• Data extensions and SQL
• Marketing analytics and reporting

Experience working with Salesforce Sales Cloud or CRM-driven marketing environments would be beneficial.

Why This Role?

This role offers the opportunity to:

• Own and develop a newly implemented Salesforce ecosystem
• Shape the future marketing automation strategy
• Influence how marketing drives commercial performance and lead generation
• Help build a future Marketing Cloud capability and team

Hybrid working is available with three days per week in the office.