ABM Field Marketing Specialist
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| Job Type | Permanent Full Time |
| Location | Home based/UK wide |
| Area | 134,152,180,232,190,192,200,206,231,207,210,211,214,217,220,221, |
| Sector | CharityManufacturingConstruction |
| Salary | £40k plus bens |
| Start Date | ASAP |
| Telephone | 01793 734440 |
| Job Ref | 976614 |
| Job Views | 896 |
- Description
- B2B Tech ABM Field Marketing Specialist
- ABM Field Marketing Specialist for market leading cloud based solution provider
- Agile campaign marketing activities targeting identified prospects
- Own the marketing journey supporting positive sales funnel outcomes
- Delivering digital transformation to enterprise customers with cloud solutions
- High growth organisation with a fun and supportive culture
We are looking for dynamic ABM Field Marketing Specialist. You will be responsible for setting up Account Based Marketing, with a set of Target Account Prospects to attract, raise profile and ultimately convert leads into opportunities. You will also be heavily involved in helping to build and shape the ABM technology stack, handover that will underpin all campaign activity and marketing automation. Tried and tested approaches, processes, technology and handover will be key to success as we start to scale our marketing, inside sales and account management teams.
We are looking for self-starting, ambitious ABM Field marketeer who is looking to take the next step in their career and has a pocket full of successful statistics and results to back-up their progress to date. It’s not about how long you have been doing this, but how successful you have been.
Our client is an agile company where everyone works together to drive growth, but the main role will be:
- Create campaigns and messages end-to-end with key methods, messages and tactics to create results
- Ability to automate every step of your campaign strategy from target ads to remarketing, to email outbound and funnel conversion
- Organising successful webinars and events around key accounts
- Liaise with partners and sales teams to provide a pipeline of quality leads against Target accounts
- Support the set-up, handover and tracking of the new inside sales team
- Messaging and topics with supporting content based on science and intent
- Deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
- Collaborate with content, creative, digital and the broader marketing team to deliver collateral, web content, emails, event messaging, strategic communications and other assets that drive customer engagement
- Regularly produce reports on success of campaigns and programs across platforms
- Using hubspot to deliver campaigns and handover
In addition, as an ABM Field Marketing Specialist you should be:
- Collaborative and proactive
- Strong attention to detail, problem-solving and critical thinking
- Logical and methodical
- Articulate, persuasive and commercially aware
- Excellent communication (verbal and written)
- Experience marketing Cloud transformation and digital transformation services to a target audience (but not essential)
What’s in it for you?
- Market leading package to attract best in class
- Being part of shaping an already highly successful business achieve greater heights
- Opportunity to operate within a fast-emerging market
Next steps
If this sounds like you, please send your CV to us today!
