Digital Marketing Specialist – B2B Fintech
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| Job Type | Permanent Full Time |
| Location | Wiltshire, home working |
| Area | 134,152,180,232,190,192,200,206,231,207 |
| Sector | CharityManufacturingConstruction |
| Salary | £40k-£45k plus bens |
| Start Date | ASAP |
| Telephone | 01793 734440 |
| Job Ref | 978830 |
| Job Views | 1142 |
- Description
Digital Marketing Specialist – B2B Fintech
- Exciting Fintech B2B Marketing Agency Own strategy
- Integrated B2B digital marketing role delivering multi channel digital campaigns
- Interface with clients with planning and implementing campaigns
- Strong commercial focus and digital trading background
- Opportunity to work an exciting Fintech customer base
- High growth organisation with opportunity for significant development
Rocking Bee Recruitment is looking for an experienced integrated B2B Digital Marking Specialist to join a scaling Fintech marketing agency.
Within this role, you’ll have responsibility for delivering campaigns including inbound marketing, multi-channel digital campaigns, account-based advertising and paid media with lots of content strategy and content creation. You’ll be planning, setting up, managing and reporting on multiple client campaigns simultaneously, ensuring we hit (and exceed) client objectives and expectations wherever possible.
On a day-to-day basis, you could be advising a client on digital strategy, managing the execution of an account-based marketing programme, implementing a campaign within a marketing automation system, managing the creation of a white paper series or immersing yourself in Google Analytics and other reporting tools to assess the effectiveness of campaigns.
As the role is mainly home-based, efficient time management of your day-to-day workload is essential, as is the ability to work across multiple client accounts simultaneously, with reliability, flexibility and proactivity at the forefront. Post covid, having easy reach to the Wiltshire office will be required.
Reporting to the Managing Director, you will be a key member of the team with lots of opportunity for future development and progression.
As a person, you’ll have a natural curiosity about the clients business, be focused on their success and be able to foster client relationships with ease. You’ll have good commercial acumen, love multi-tasking across projects, be an excellent communicator, have high standards for your work and attention to detail.
Overview
- Managing key client relationships and senior stakeholders and acting as the link between agency and client.
- Client account strategy planning for high-value accounts.
- Knowledge of inbound marketing, demand generation and ABM.
- Creating sales funnels including landing pages, messaging, email nurture flows and social media posts.
- Working with clients on their advertising strategy including Google Ads, retargeting and paid social.
- Managing the content production process: including briefing, researching, proofreading, managing content calendars and working with copywriters.
- Experience creating social ads (desirable but not essential)
- Client reporting and providing strategic direction for accounts.
- Updating all activity within the HubSpot CRM, communicating internally using Slack and joining team Zoom meetings.
- Experience using HubSpot
- Creating commercial opportunities with current clients to maximise revenue growth.
In addition, as the Digital Marketing Specialist you should be:
- Education: Educated to A-Level standard and/or an equivalent marketing qualification
- Experience: Minimum 5 years in a B2B digital marketing role (client or agency side)
- Knowledge of FinTech / SaaS Marketing (desired but not essential)
- Friendly, positive attitude
- Attention to detail
- Conscientious
- Committed to your own on-going professional development
- Good analytical skills – the ability to pull out insights / stories from data
- Good presentation skills – able to display information in a thoughtful and visually appealing way
- Good interpersonal skills and ability to effectively manage clients
- Team player – the ability to work both autonomously and as part of a small team
What’s in it for you?
• Market leading package to attract best in class
• Being part of shaping an already highly successful business achieve greater heights
• Responsibility, autonomy & the opportunity for significant progression
Next steps
If this sounds like you, please send your CV to us today!
