Copywriter
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| Job Type | Permanent Full Time |
| Location | Swindon |
| Area | 134,152,232,190,231 |
| Sector | ManufacturingLogistics/Transport |
| Salary | £25k plus bens |
| Start Date | ASAP |
| Telephone | 01793 734440 |
| Job Ref | VS979058 |
| Job Views | 1088 |
- Description
- We have a fantastic opportunity for a talented copywriter that is experienced in both web and print.
This position will offer you lots of variety, moving from writing features, advantages, and benefits for product descriptions to online category content and static pages, across four brand websites.
If you have lots of experience in writing high quality copy across various media channels, whilst adhering to the brand tone of voice and comfortable switching from one to another, we want to hear from you.
Summary of Role
- Write features, advantages and benefits style product descriptions across four brands, each with a different tone of voice
- Working within the e-Commerce team, write search engine friendly copy across the category hierarchy
- Support the Catalogue Publishing team with catalogue product copy, patch updates and short editorials
- Work with the e-Commerce and catalogue production teams to write for various media channels
- Write SEO friendly product descriptions and product attributes in FAB style
- Write marketplace friendly product titles and descriptions
- Produce relevant online editorials that will offer customer engagement, SEO opportunities and key landing pages for email, social media, and digital PR
- Work closely with PPC executive to ensure targeting the correct keywords and phrases, and produce landing pages to support paid campaigns
- Work with technical SEO to build their project plan with the content calendar in mind
- Using Google Analytics and other performance measurement tools to monitor performance of the site and take swift action on areas that have quick wins or that could penalise us
- An English language master who enjoys reading and loves to write compelling copy
- Minimum 3 years e-Commerce experience
- Proficient use of html
- Able to communicate confidently with internal stakeholders, external business partners and online customers
- Highly creative with experience in identifying target audiences and write that engage, inform, and convert
Next steps…
