Digital Marketing Executive - Insurtech
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| Job Type | Permanent Full Time |
| Location | Home working/ 1 day office |
| Area | 200,206,231,207,210,211,220,221,233 |
| Sector | CharityManufacturingConstruction |
| Salary | £40k plus bens |
| Start Date | ASAP |
| Telephone | 01793 734440 |
| Job Ref | 1233385 |
| Job Views | 118 |
- Description
- Digital Marketing Executive £40k plus bens. Home based
- Joining an established well know UK brand at an exciting time of growth
- Digital Marketing professional to work across multiple all B2C digital acquisition channels
- Directly own test, implement and review a range of B2C products across all paid channels
- Lots of personal development and opportunity to progress at pace
Our client is developing and growing rapidly organically and through acquisition. It is an exciting time to join this well known brand. The role of Digital Marketing Executive is responsible for generating new business leads for the business. We need someone with great ideas and a passion for generating new business via a multitude of marketing channels, including email, affiliates, SEM, paid social, display and channel partnerships.
This role will be responsible for delivering the brand’s cross-channel digital marketing strategy, to drive traffic, leads and sales throughout the buying cycle.
The working culture is a friendly and relaxed one - you won’t find any suits here - but we work hard as we know we’re part of a competitive market. Innovation and growth are a big focus for us over the coming year. We are remote working currently and plan to return to the office 1 day per week/fortnight.
Overview:
EMAIL:
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Responsible for the day to day management of email and SMS marketing, including:
- Creating and optimizing email and SMS campaigns
- Sourcing and preparing data for upload, for email and SMS campaigns
- Identifying and driving new email marketing opportunities
- Reporting
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Responsible for the day to day management of our affiliate network
- Accepting/declining publishers
- Publisher outreach
- Approving/declining commission
- Approving declining transaction queries
- Commission templates
- Creatives and copy
- Publisher management
- Account management
- Reporting
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Responsible for the day to day management of our Referral scheme
- Onboarding new driving instructors
- Keeping instructors on the scheme engaged
- Validating sales and commissions
- Reporting
- Identifying and driving recruitment opportunities
- Identifying and driving ways to optimise the scheme
- Responsible for identifying and driving promotional discount opportunities, delivering promo campaigns, reporting
- Manage website content - content architecture and user journeys, identifying and driving opportunities to optimise for SEO
- Identify and drive ways to improve conversions from quote to sale
- Identify and drive suitable backlink opportunities
CONTENT MARKETING:
- Identify and drive opportunities to market existing content or produce new content for acquisition
- Produce content for digital campaigns – email, SMS, paid search, paid social, display
PPC
- Day to day management of Google paid search, paid social campaigns, identifying opportunities to optimise
DATA, ANALYTICS AND REPORTING
- Cross-channel weekly and monthly reporting
- Campaign reporting
AD HOC:
- Being an integral member of the broader marketing team with responsibility / participation in ad hoc projects and initiatives
Ideally, we are looking for:-
- Minimum 2 years in a cross-channel acquisition focussed digital marketing role
- Experience in Google Analytics
- Experience using social advertising platforms
- Experience in SEO – be able to produce web content optimised for search engines
- Experience in using an email and SMS marketing system such as DotDigital
- Knowledge of how affiliate schemes work, ideally experience managing affiliate relationships and programmes
- Experience of Google Ads
- Experience producing copy for email, digital advertising including display, paid search and paid social
- Experience in cross-channel digital reporting on KPIs
- Google Adwords
- Google Analytics
- WordPress or similar CMS
- Facebook ad manager
- DotDigital or similar email marketing system
- Experience using an SEO tool like SEMRush is desirable
Next steps, please do send your cv to us today.
