PPC Specialist

As a PPC Specialist you will be responsible for managing several pay-per-click campaigns across multiple platforms, working with a range of clients or internal stakeholders, giving you lots of variety but challenging you to balance a busy workload and meet tight deadlines.

You'll work with data in real time, analysing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize PPC campaigns to maximise spend and lead to conversions. Your main focus every day will be on maintaining, launching and developing campaigns that generate revenue for the business, using learnings from previous campaigns, analytics and digital trends.

PPC is only part of the mix of digital marketing services. You may get the chance to work in a broader role where PPC forms part of what you do but not all of it. Closely related specialist areas include search engine optimisation (SEO), digital strategy and digital PR.

The success of the role is wholly defined by the conversion rate, ROAS and optimisation of the account.

Skills & Qualifications

• A thorough working knowledge of Google and Bing advertising channels and Google Analytics is essential
• an understanding of how to measure and analyse key PPC metrics
• ability to use Google Tag Manager to track website activity and performance
• ability to copywrite effective, accurate ad content
• confidence to report on findings with accuracy and make recommendations
• a good understanding of how PPC fits in to the wider area of digital marketing
• knowledge of Microsoft Excel and data manipulation
• strong analytical skills
• a good level of mathematical ability
• the ability to think creatively
• excellent attention to detail
• the ability to think strategically and develop innovative marketing strategies
• the ability to present information effectively to a range of audiences
• strong relationship-building skills
• excellent communication skills

Successful completion of relevant PPC marketing courses or qualifications, including online courses such as Google Skillshop, Microsoft Learning Lab and Linkedin Learning are highly desirable.