Lifecycle Marketing Executive
| Job Type | Permanent |
| Area | Gloucestershire, England |
| Sector | Retail |
| Salary | £40k, bonus, bens, hybrid working |
| Start Date | ASAP |
| Job Ref | 675 |
| Job Views | 1 |
- Description
Lifecycle Marketing Executive
Gloucestershire (Hybrid – 2–3 days office)
£35,000 – £40,000 + bonus + benefitsWhy Apply?
- Ownership of a key revenue-driving channel
- Opportunity to shape lifecycle strategy, not just execute
- Hybrid working with a collaborative, supportive team
- Strong brand presence and multi-channel exposure
- Clear progression into CRM Manager / Lifecycle Lead
The Opportunity
A well-established, multi-brand business is looking to appoint a Lifecycle Marketing Executive to play a key role in driving customer engagement and revenue through email and CRM activity.
This is a high-impact role sitting within the digital marketing team, with ownership of lifecycle campaigns, customer journeys, and performance optimisation across multiple brands.
You’ll be joining a business with a strong customer base, a clear growth trajectory, and a real focus on data-led marketing.
The Role
You’ll take ownership of email and lifecycle marketing activity end-to-end — from planning through to execution and performance analysis.
Key responsibilities include:
- Plan and deliver multi-channel lifecycle campaigns (primarily email)
- Build, manage and optimise automated customer journeys
- Drive segmentation and personalisation using customer data
- Own campaign execution (briefing, testing, scheduling, deployment)
- Analyse performance and deliver actionable insights
- Lead A/B testing to improve engagement and ROI
- Collaborate with digital, trading and brand teams
- Ensure best practice across GDPR, deliverability and data compliance
- Support continuous improvement of CRM platforms and processes
What We’re Looking For
- 2–4+ years’ experience in email / CRM / lifecycle marketing
- Strong understanding of customer journeys, automation & segmentation
- Experience with platforms such as Adobe Campaign, Salesforce, HubSpot, Klaviyo or similar
- Data-driven mindset with strong analytical capability
- Experience delivering campaigns end-to-end
- Highly organised with strong attention to detail
- Comfortable working cross-functionally with multiple stakeholders
If you're looking to step into a role where you can genuinely influence customer engagement and commercial performance, this is a great opportunity to do so.
